Artificial Intelligence and the rise of the machine Oct17

Artificial Intellige...

If one thing is clear, machines are evolving quickly. We may be on the cusp of an enlightened, utopian age, where machines use their extraordinary science to aid humans in ways never thought possible. Alternatively our technology could surpass us and render us obsolete as we give rise to a...

What we must do about large scale migration

As global citizens, we must all unite with common purpose to solve the problems that effect us all. People are people, from next door, another island, they are all the same. We share the planet, and the same needs as human beings. When people flee their homeland, we must open our eyes and our minds to their plight. It is possible to create a solution if everyone is involved and shares the load. That means all and every decent civilisation on this planet accepting their share of the solution. If we come together as one people, and offer our hand, we can say, “we will do what we can” and together the burden will be small and the...

Team Dunedin

Perhaps the government is doing Dunedin a favour. Adversity and a common threat brings people together. In economics and business, there is a constant state of positive and negative forces creating growth and decline that we all tend to ignore until something sticks out above the norm and smacks us in the face. Recent job losses in Dunedin have caught the attention of many. While this acts as a rude awakening to the current state of affairs, it also alerts us that the balance of power has been shifted. When this occurs the true test of character occurs. The individual responds by making adjustments to their environment, thoughts and actions....

The Multi-Tasking Mind

I was really impressed when the Iphone brought in multitasking support but it makes me wonder how many people walk around with too many tasks going at once in their head. I often take a moment to stop and shut down the applicaitons running on the phone. It feels good for some reason to get them to stop. One at a time I click through and turn them off. I know they can probably continue to run in the background but something tells me that its good to clear the deck every once a while. Perhaps our brains are a little bit like the iphone with all these thoughts, tasks and agendas ticking away in the background, taking up processing space and...

Advertising our Cities… this is what attract...

Humans can be simple creatures, we love to generalize and place things into boxes. It makes it much easier to understand our world. While someone may have diverse and complex interests we define people by their role in society. Fred is a plumber, John is a lawyer, everyone has a role to fulfill. City identity is similar. Consumers like to generalize about locations. It seems to me of late that storytellers prefer to have audiences daydream about romance or mysterious discoveries. Marketing cities has therefore become less about the Single Minded Proposition and more about what happens to you when you get there. In advertising it seems to...