I was really impressed when the Iphone brought in multitasking support but it makes me wonder how many people walk around with too many tasks going at once in their head. I often take a moment to stop and shut down the applicaitons running on the phone. It feels good for some reason to get them to stop. One at a time I click through and turn them off. I know they can probably continue to run in the background but something tells me that its good to clear the deck every once a while. Perhaps our brains are a little bit like the iphone with all these thoughts, tasks and agendas ticking away in the background, taking up processing space and...
Advertising our Cities… this is what attract...
posted by Hayden Breese
Humans can be simple creatures, we love to generalize and place things into boxes. It makes it much easier to understand our world. While someone may have diverse and complex interests we define people by their role in society. Fred is a plumber, John is a lawyer, everyone has a role to fulfill. City identity is similar. Consumers like to generalize about locations. It seems to me of late that storytellers prefer to have audiences daydream about romance or mysterious discoveries. Marketing cities has therefore become less about the Single Minded Proposition and more about what happens to you when you get there. In advertising it seems to...
Work is not work, wo...
posted by Hayden Breese
Work, well that’s what we call it. It isn’t really what we think it is. Work is an exchange of utility for another. Somewhere in between we get some money and that helps the exchange part run alot smoother or not. Work means we can provide a service to our community in so much that...
All are of this plac...
posted by Hayden Breese
Perhaps it is not pedigree that separates one man from another – a mans success is defined by whether his will is determined by every voice that resides in his head. It is enough to live to a personal standard – to conceive of and seek the accomplishment of challenging goals. To...
Google, your Global Super Brand next door
posted by Hayden Breese
It was once a highly useful search engine sitting at the opposite side of the world. Now Google is a super brand and its reach grows more global and more local every day. Lets face it, Google is way more local and real. Its now setup camp in our back yard whether we like it or not. Today I got a letter from Google and I am sure that tomorrow a Google representative will be knocking at the door. I guess with Globalisation we got Ronald McDonald, so why not a Google on every corner? Oddly, ask an average person on the street and some would tell you that Google “is the internet”. Google wants to replicate the real world on the...