Who should be paying the professional content providers? News media players know they have to be online, generations are abandoning traditional papers by the thousands. So traditionally this means abandoning the subscription mindset and this income channel. Ironically cruel is the delay in online advertisers jumping on board. Naturally this process is occurring gradually. Thankfully, distribution is cheaper online, no printing presses here or trucking tones of trees throughout the city. But wait consumers themselves are now a threat. Who would have thought that an individuals daily activities would become news in sites like Facebook and...
Filtering the Intern...
posted by Hayden Breese
For years people said “knowledge is power”, and they were probably right. Knowledge and information used to be reserved for a special few. Then came the internet and for many years access to knowledge was indeed power. We all marveled at how much information was available and how...
The search engine ap...
posted by Hayden Breese
The search engine approach is fundamentally driven by matching up a set of search keywords to keyword content contained in website pages. During this part of the search process the search engine will produce a number of website pages to present to the user in a results list. If you want to be...
How to maximize your...
posted by Hayden Breese
When you walk into a retail store you experience the quality of the surroundings, the service level of the staff and the quality of the product. An online store is a vastly different experience for consumers. As a website owner you need to replicate the items that are critical to a successful...
Internet marketing s...
posted by Hayden Breese
Choosing you Domain Name Choosing your domain name is a pretty important marketing decision, because the domain name that you choose will act as your brand online. This is what the consumer will associate with your online presence; this is what they will use to remember you exist online. The...
How to email your cu...
posted by Hayden Breese
Email is a cost effective way to communicate with customers. It could be a product announcement, opportunity, news or knowledge. Whatever you have to say, you need to ensure that you follow a few basic procedures so that your email recipients have a positive experience. How often will we email...