HB

In the case of an Apple launch, the consumer wants to gets caught up in something bigger than themselves. This creates urgency around purchase proximity to release. To buy into the Apple brand culture is to follow a doctrine of values of continuous improvement, sexy innovation, to have the...

Segmentation is a pretty big word that often puts people off. A simple way to understand market segmentation is to acknowledge the grouping of consumers with similar needs. You can then use these groups to understand differences in purchasing behavior. A business should try to understand...

There once was a market, a place where buyers could go to purchase from sellers. Each seller has a stall in the market and is selling only one product. Each stall has a unique name or uses the name of the stall owner. Buyers arrive and select a stall to purchase their products. They make...

Customer Retention is an essential compenent of business success If your in business your in the business of building relationships. What makes or breaks a business, is the quality of your customer relationships. If you want to be in business for any decent length of time, the moment the...

Okay, so the consumer has instant access to your competitor’s prices, what can you do if you don’t have a cost advantage? Using the Internet, the consumer has an ability to compare almost instantaneously what you and your competitors offer. While this may seem like a problem, this instant...

Imagine if you could add more value to your clients business than any other company. If you can do this you will become an essential extension of your client’s business. Here are five ways to add more value. 1. Respond quickly to requests Requests come in many forms; they can be emails,...