Comments for HB http://www.hayden.co.nz the website of Hayden Breese Sat, 15 May 2010 21:47:08 -0700 http://wordpress.org/?v=abc hourly 1 Comment on The Digital Evolution of the Website Industry by Tweets that mention The Digital Evolution of the Website Industry « HB -- Topsy.com http://www.hayden.co.nz/2010/05/13/the-digital-evolution-of-the-website-industry/comment-page-1/#comment-32 Tweets that mention The Digital Evolution of the Website Industry « HB -- Topsy.com Sat, 15 May 2010 21:47:08 +0000 http://www.hayden.co.nz/?p=255#comment-32 [...] This post was mentioned on Twitter by Nicole Barker. Nicole Barker said: The Digital Evolution of the Website Industry http://dld.bz/dHAX [...] [...] This post was mentioned on Twitter by Nicole Barker. Nicole Barker said: The Digital Evolution of the Website Industry http://dld.bz/dHAX [...]

]]> Comment on Are you living yesterdays life today? by Riki http://www.hayden.co.nz/2009/08/30/are-you-living-yesterdays-life-today/comment-page-1/#comment-8 Riki Sun, 30 Aug 2009 14:13:05 +0000 http://www.hayden.co.nz/?p=40#comment-8 A text does not have meaning outside of a set of cultural assumptions regarding both what the characters mean and how they should be interpreted. We interpret texts because we are part of an interpretive community that gives us a particular way of reading a text. Furthermore, we cannot know whether someone is a part of our interpretive community or not, because any act of communication that we could engage in to tell whether we are part of the same interpretive community would have to be interpreted. That is, because we cannot escape our interpretive community, we can never really know its limits. (Stanely Fish 1976). So personal culture is the constraint on the freedom of mind. Embrace your identity and acknowledge your subjectiveness has already been shaped. A text does not have meaning outside of a set of cultural assumptions regarding both what the characters mean and how they should be interpreted. We interpret texts because we are part of an interpretive community that gives us a particular way of reading a text. Furthermore, we cannot know whether someone is a part of our interpretive community or not, because any act of communication that we could engage in to tell whether we are part of the same interpretive community would have to be interpreted. That is, because we cannot escape our interpretive community, we can never really know its limits. (Stanely Fish 1976). So personal culture is the constraint on the freedom of mind. Embrace your identity and acknowledge your subjectiveness has already been shaped.

]]> Comment on What is the “Dunedin Difference” by My 2 cents... http://www.hayden.co.nz/2009/07/20/what-is-the-dunedin-difference/comment-page-1/#comment-6 My 2 cents... Thu, 06 Aug 2009 03:31:36 +0000 http://www.hayden.co.nz/?p=30#comment-6 Firstly I agree with you in that the positioning statement of the "Dunedin Difference" lacks identity. However it is not and was never meant to be a positioning statement for the city of Dunedin. While I believe it is partly funded by the Dunedin City Council, it is predominantly a tourism operator funded initiative to drive domestic visiting friends and relatives (VFR) to local tourism operators. A sense of pride... local ambassadors etc etc is phase one.... followed by a domestic marketing campaign to drive tourism. Secondly, the positioning statement was conceived by an agency on the north island with a brief as per the above. So as far as evoking an emotional response from a local audience... we need to clarify that it wasn't developed to promote a city.... but generate tourism revenue for the city. However with that said..... you raise "what is the Dunedin Difference"? What if it was a campaign for the city? If we survey a cross section of locals (NB: that's people who live here today.... not just people who have lived here for 25 years or more) you will find an emotional response to a myriad of benefits that the city has to offer. There isn't one "unique identity" to Dunedin... apart from it is unique. I am an "outsider". Not just from Otago but from New Zealand. I've lived in small towns, small cities and one of the largest cities in the world. I've yet to come across a town/city/state with more of an identity crises than Dunedin. We're Scottish (but the UK has car park's older than our Castle... which was built by an Australian). We're a University town (that continues to quash any student activity/spirit which results in revolts and rioting and bad publicity). We are a town built on Rugby (I won't go into the stadium debate). We are built on wildlife and nature (However the 100% Pure New Zealand campaign has died a slow death so it's hardly generating jobs). We are Heritage Buildings (Again... most are empty in the Exchange... and most are cold). So it seems that we are a town of doubters... passionate doubters... about our strengths, identity, and vision for the city. HOWEVER.... how can we use it to our advantage. As Peter Drucker once said... "...the aim of marketing is to make selling superfluous". We have been trying to sell this city by spinning a yarn and attempting to change a want into a need. Or worse... telling them "it's alright here". What have we got here that people need? What will make more people move here, more corporate offices, more families, more entrepreneurs? Something that we can all agree on. If I may plagiarise another one of your observations Hayden.... we are a "World within a World". Firstly I agree with you in that the positioning statement of the “Dunedin Difference” lacks identity. However it is not and was never meant to be a positioning statement for the city of Dunedin. While I believe it is partly funded by the Dunedin City Council, it is predominantly a tourism operator funded initiative to drive domestic visiting friends and relatives (VFR) to local tourism operators. A sense of pride… local ambassadors etc etc is phase one…. followed by a domestic marketing campaign to drive tourism.

Secondly, the positioning statement was conceived by an agency on the north island with a brief as per the above. So as far as evoking an emotional response from a local audience… we need to clarify that it wasn’t developed to promote a city…. but generate tourism revenue for the city.

However with that said….. you raise “what is the Dunedin Difference”? What if it was a campaign for the city? If we survey a cross section of locals (NB: that’s people who live here today…. not just people who have lived here for 25 years or more) you will find an emotional response to a myriad of benefits that the city has to offer. There isn’t one “unique identity” to Dunedin… apart from it is unique.

I am an “outsider”. Not just from Otago but from New Zealand. I’ve lived in small towns, small cities and one of the largest cities in the world. I’ve yet to come across a town/city/state with more of an identity crises than Dunedin. We’re Scottish (but the UK has car park’s older than our Castle… which was built by an Australian). We’re a University town (that continues to quash any student activity/spirit which results in revolts and rioting and bad publicity). We are a town built on Rugby (I won’t go into the stadium debate). We are built on wildlife and nature (However the 100% Pure New Zealand campaign has died a slow death so it’s hardly generating jobs). We are Heritage Buildings (Again… most are empty in the Exchange… and most are cold).

So it seems that we are a town of doubters… passionate doubters… about our strengths, identity, and vision for the city. HOWEVER…. how can we use it to our advantage. As Peter Drucker once said… “…the aim of marketing is to make selling superfluous”. We have been trying to sell this city by spinning a yarn and attempting to change a want into a need. Or worse… telling them “it’s alright here”. What have we got here that people need? What will make more people move here, more corporate offices, more families, more entrepreneurs? Something that we can all agree on. If I may plagiarise another one of your observations Hayden…. we are a “World within a World”.

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