Your brand tells a great true story about your company that deserves to be told well. Leadership brands represent the relationship and common understanding between consumers and companies. When this is done well it is more valuable than any other marketing or management investment. Remarkably, if you are in business and you tell someone you tell stories this might seem to be something bad. I have to come clean and tell you I love stories, especially commercial stories. I am proud to be a master storyteller, a brand magician, stories excite me. Consumers love stories too. Today on Breakfast I watched Brian Richards, an Auckland based Brand...
Dunedin, The First City of New Zealand
posted by Hayden Breese
The search for a Dunedin brand personality begins. It is very difficult to combine the entire range of city wide features and experiences of all Dunedin has to offer into one definitive statement of fact and emotional feeling. Instead taking one of the strongest and most versatile aspects seems like the most logical approach. As said before a positioning statement must have guts and legs, that means it must be much more than hype if it is to be believable by the public and most important by the locals. Ideally this aspect would be not easily replicable by other centers in the sense that it denotes a differentiating aspect. I will therefore...
Filtering the Intern...
posted by Hayden Breese
For years people said “knowledge is power”, and they were probably right. Knowledge and information used to be reserved for a special few. Then came the internet and for many years access to knowledge was indeed power. We all marveled at how much information was available and how...
Consistent high performers nurture their number on...
posted by Hayden Breese
Are you the ultimate performing machine? Do you work hard, aim high, drive hard? If you want to be a high performer in business, not just in the short term but day after day you need the ultimate support team. Where many of us fail in maintaining a level of high performance on an ongoing basis is in the setup of supporting and restoring mechanisms. Think about it. High performance race cars have a team of people preparing them for the race, checking the oil, tyres, petrol, cleaning, and on and on. Once the race is started the pit stops are critical to the success and the maintenance of performance. After the race the support team starts the...
Distracted, preoccup...
posted by Hayden Breese
Distracted, preoccupied, and removed from ourselves. Our whole lives are dedicated to finding ourselves. Each one of us born with a single destiny. It seemed so easy as a child, we were shown a world of possibilities and we were told anything was possible. Its not that we stop wanting, or stop...
Exercise Conditionin...
posted by Hayden Breese
Its easy to run before you walk when it comes to exercise, at least in your head it is. Good intentions often cloud good judgement and we tend to underestimate the power of our routines. A thought has very little effect until it is turned into an action. I decided that I am going to get fit...
Links help your webs...
posted by Hayden Breese
Everyone wants their website to be number one in Google. Getting there can be straight forward you simply need to know where to look. Did you know that the greater the number of links to your website, the more important your website will appear to search engines and the higher your website...
Freedom of movement ...
posted by Hayden Breese
New tracking technology has enabled an array of geographically based web applications to spring into the consumers internet space. If we so desire we can track the locality of our significant others on the off chance of a catch-up meeting. We can walk down a street and our mobile device can...
Securing your LifeSt...
posted by Hayden Breese
It takes a massive commitment to design, live and secure your fulfilling lifestyle on an ongoing basis. The activity of life roars past our consciousness. As we get older our passions and commitments grow with us. If not kept in check many of the items that make up our day to day life can...
Are you living yeste...
posted by Hayden Breese
Once you have your rhythm its easy to play the same song over and over again. The good songs make us feel great, and the sad songs give us words during our sad times. What comes first? The emotion, the thought, a biochemical change, who knows but we all sure know about it when our emotions...
The time poor are th...
posted by Hayden Breese
Full of self importance, no normal day to day activity is normal when you are time poor… Standing at the check-out, leg fidgeting, already several steps ahead of your body. An accelerated heart beat, you watch meticulously the movements and interactions of the teller and shopper in front...
Can our leaders keep...
posted by Hayden Breese
The rate of technology change is putting pressure on our organisations. Our managers are faced with a world of consumers who now live and communicate intricately through social media. Todays managers are not the new generation of tech savvy, internet ready entrepreneurs who dine in the world...