Latest stories

My Dogs Memory

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I knew this dog once, called Jack. He was like any other dog. He would sit steering at you while you ate hoping for a treat to be thrown his way. Jack is a master motivator. He understands basic principles about how to get what he wants. Firstly he must be near the opportunity. Where the food is. For a dog proximity is key. He will sit close to the food. Secondly, jack plants the seed or...

Ants in my kettle

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Most of us go about our lives drinking cups of tea without a care in the world. It often pays to stop and check the quality of the beliefs in which we base our routines. What I mean is, it pays to check the kettle every once in while. My Nana enjoyed a beautiful cup of tea several times a day. She meticulously prepared the Choysa bag in her favorite white mug. Neither did she know that there were...

New is better than product for the Apple brand loyal

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In the case of an Apple launch, the consumer wants to gets caught up in something bigger than themselves. This creates urgency around purchase proximity to release. To buy into the Apple brand culture is to follow a doctrine of values of continuous improvement, sexy innovation, to have the newest and the best. This obviously works in Apples and the distributors favor in terms of fueling even more...

The Digital Evolution of the Website Industry

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Imagine a world where paper is digital. This electronic paper is as thin as paper, flexible, wraps, folds, rolls, looks more or less like paper, but is far more technically advanced. We pick up the morning paper from the grocer along with a coffee. The single sheet of digital paper is as cheap as paper but thats where the similarities end. We touch the center of the page to turn it on and...

Whats a brand without a story?

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Your brand tells a great true story about your company that deserves to be told well. Leadership brands represent the relationship and common understanding between consumers and companies. When this is done well it is more valuable than any other marketing or management investment. Remarkably, if you are in business and you tell someone you tell stories this might seem to be something bad. I have...

Dunedin, The First City of New Zealand

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The search for a Dunedin brand personality begins. It is very difficult to combine the entire range of city wide features and experiences of all Dunedin has to offer into one definitive statement of fact and emotional feeling. Instead taking one of the strongest and most versatile aspects seems like the most logical approach. As said before a positioning statement must have guts and legs, that...

Filtering the Internet’s information is the new Power

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For years people said “knowledge is power”, and they were probably right. Knowledge and information used to be reserved for a special few. Then came the internet and for many years access to knowledge was indeed power. We all marveled at how much information was available and how much more was on the way. Today even access to knowledge is not enough, there is simply far too much of it...

Consistent high performers nurture their number one asset

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Are you the ultimate performing machine? Do you work hard, aim high, drive hard? If you want to be a high performer in business, not just in the short term but day after day you need the ultimate support team. Where many of us fail in maintaining a level of high performance on an ongoing basis is in the setup of supporting and restoring mechanisms. Think about it. High performance race cars have...

Distracted, preoccupied, and removed from ourselves

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Distracted, preoccupied, and removed from ourselves. Our whole lives are dedicated to finding ourselves. Each one of us born with a single destiny. It seemed so easy as a child, we were shown a world of possibilities and we were told anything was possible. Its not that we stop wanting, or stop dreaming. Its what happens to people when the roar of the positive voices slow. What happens to us when...

Exercise Conditioning, how to get fit, the quick and easy way!

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Its easy to run before you walk when it comes to exercise, at least in your head it is. Good intentions often cloud good judgement and we tend to underestimate the power of our routines. A thought has very little effect until it is turned into an action. I decided that I am going to get fit again and think that going for a run would be a great option. The problem so far is that all I have done...

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