Links help your website to become number one in Google

Everyone wants their website to be number one in Google. Getting there can be straight forward you simply need to know where to look. Did you know that the greater the number of links to your website, the more important your website will appear to search engines and the higher your website will perform in search results.

The goal is to get other people to place a link on their website through to yours. It is easy to see how you are performing in Google. Simply load up the google website and in the search field area enter “link:www.yourwebaddress.co.nz”. What this does is ask Google to find and tell us all the websites that have links through to our website.

Now that you know who is linking through to your website, you can begin to build a list of people and organisations that you would like to exchange links with. It is often appropriate, when asking for a link to your website, to offer a link back in return. Many people choose to have a links page, or a partners or suppliers pages on their website for this purpose.

One final thing, when you are asking people for a link to your website, try and get one of your most important keywords included in the link. This will help Google to qualify your website as important for that particular keyword search.

Freedom of movement is freedom of mind

New tracking technology has enabled an array of geographically based web applications to spring into the consumers internet space. If we so desire we can track the locality of our significant others on the off chance of a catch-up meeting. We can walk down a street and our mobile device can tell us what products are available in our immediate vicinity. The tourism industry are reveling, with new opportunities to present information and assist travelers as they move. Tweets can be tracked and mapped to analyse trends of thought according to location. What else is to come? Certainly geographically based web apps are a growing industry, for us as consumers our movements mean a lot more than simply finding our way around town.

If you have ever watched Cricket on television you must have seen the shot analysis graphic. The one that shows the pitch and where, using different colors for different points, the batter has hit the ball. If you pay particular attention to this graphic you will see that the batter prefers certain kinds of locations to hit the ball. Ultimately the batter will probably have an ongoing shot profile in terms of his/her game that brings some consistency to how they move the ball around the ground during a game.

I think that the majority of the population have a similar movement profile. In that the majority of the people walk beaten tracks the majority of the time. If we took a step up and looked down from a great height we would see that our movements on a day to day basis over a year are very consistent. For example, in the working week the rhythm could be a definitive home, drop off, work, home with an occasional variant such as an evening activity. But even the evening activity would be predictable according to the day.

Now, in our travels we prefer certain roads, certain eating establishments and social places. Depending on your position and circumstance there are many places you simply cannot go. You can walk into most retail establishments, but few commercial premises and fewer industrial locations. When you travel you can travel on the roads but the great degree of land is off limits. Depending on financial positions your movement could be more restricted. For some the rising price of petrol has effected the number and distance of trips by road. On the cricket score graphic these longer trips would be considered as hitting a 6, the movement between work and home as 1’s and the extra variants to random occurrences around town as 2’s.

During a recession the price of goods and services have increased over the rate of income. So to the cost of owning and maintaining payments for our houses or dwellings. To compensate we simply move less. We sit at home, buy ourselves a big tv and satellite television and experience the world from our couch and what a world it is. It is a world full of surprises and most of all drama. As we retract financially, we retract physically and mentally.

Try something, grab a map of your town and pencil in the pathways that you travel on a frequent basis. Mark the ones most traveled in a thicker line to indicate their usage. You will soon see your scorecard and what it means to be living your life in terms of freedom of movement and probably freedom of mind. With common pathways and common environments come consistent thoughts, some good and some not so good. Sometimes these thoughts are repeated so much they feel as though they are decaying, they are exhausting, rusty thoughts that are pooling in our minds and soiling our free time.

Now if you seek to expand your geography and/or create new patterns of movement, you can live a truly free and interesting lifestyle. You can expand your experience and expand your mind at the same time. When you travel to new environments, and when you place yourself amongst new people your mind clears, cleans and begins to expand. A little bit of unpredictability and uncertainty disestablishes and shakes common beliefs, how we see the world changes and when the dust settles, we awake a little bit smarter and a little bit wiser than before.

Securing your LifeStyle

It takes a massive commitment to design, live and secure your fulfilling lifestyle on an ongoing basis. The activity of life roars past our consciousness. As we get older our passions and commitments grow with us. If not kept in check many of the items that make up our day to day life can consume more of our time than we ever intended. We need a way to make space for everything that we value.

A fulfilling lifestyle includes living according to the values we believe in both our personal and working lives. We often here lifestyle experts talk about balance but the word balance leads us to believe that everything needs to have the same amount of attention and all at once. This can create an enormous amount of anxiety because we can’t balance everything all at once and we probably don’t want to. The truth is our values demand more from us at different times and we simply judge the importance of our values differently. Our priminister John Key doesn’t balance productivity and the environment equally 100% of the time, he cant, and if he did or even wanted to the adjustment process or weighting attached to each value as it changed would need to be made gradually over time or else the shock would destroy one or the other. Your values are the same. You cant neglect work all together, you cant neglect family but you can choose what is more important and what deserves more attention and gradually, you can consistently move towards a weighting of importance that is consistent with how you want your life to be.

When your a one value junky the fix starts to become sour. Your lifestyle becomes numb, your day to day the mundane. For example, if you are an career obsessed workaholic that is neglecting your family under the guise of creating them a better life then you are a fool. They would rather have your time and attention than a better life. Ask them and then ask yourself. Wouldn’t you rather experience more life more often with your family than over dose on work for the next 20 years. Of course you would but why don’t you? You don’t because you lost touch with your values, you don’t have a plan. You have got into the habit and a frequency of behavour that overdoses on one value. Now your not to blame. Your probably wired this way or at least have been raised to work hard and provide for your family.

The challenge is in re-prioritizing our values when some activities shout louder for our attention than others. Isn’t that the way. Anything thats really important takes a reasonable degree of effort and creating a blue print or a living plan is one way of securing a framework of planned behavior that can be referred to regardless of mood, or external influences. But you have to have some idea of what you want and thats easier said than done. Start small, 1 month, 3 months, 6 months it doesn’t matter really. Lets just get back to what really matters to you and lets get it down on paper.

Once you work out what you value it easier to create a blueprint of what you want your life to look like on a day to day basis. For example, your blueprint could include working 8 am to 5:30 pm Monday to Friday in your preferred profession, one out of town trip per month, and two overseas holidays per year. It could include Yoga once a week, weekend sport with the kids, or to read a book every day. Now we could call these items goals, or you could call them whatever you like.

Now we are not setting limits here with this, I think its better to set this blueprint ideal as a minimum standard that you hope to achieve and lets keep it realistic. Essentially for the blue print to work it needs to fit within our budget and be achievable in terms of commitments. Now I am sure that there are a few people reading this thinking, how ridiculous, I don’t need a life style blue print to live my life, I don’t need a plan. Well if thats you and your living it 100% day after day, fitting it all in without compromise then good for you, stick with it because its probably working whatever your approach is to lifestyle management.

For others, the demands on their attentions are to such a degree that securing and living their values becomes increasingly difficult. When we are saving for a large purchase most of us are required to save money or pay it off over a period of time. To achieve a large goal we must work at it as a habit over and over again. Every time investing a little bit more in the attainment of what will ultimately become a great achievement. For example, to experience a loving, fulfilling and intimate relationship takes planning and attention. Its the little things and the big things that matter most. Yes guys if you plan a weekend away you will still have to put out the rubbish that week. To get everything you want in your life you need to plan for it. You need to make space.

Now its likely that from time to time your activities will challenge you away from your plan. Your work will get busy or family commitments may increase. Your sport or hobby may demand more and more time to reach a higher level. When this happens, stop, check your plan, check that your behavior is consistent with your values and if needed, when the time is right get back on track.

We all get pushed and pulled by life, sometimes by the things that we value, sometimes by things that make no sense to us at all. Remember, you get to choose the standards that you live by, you get to choose who you are right now.

Are you living yesterdays life today?

Once you have your rhythm its easy to play the same song over and over again. The good songs make us feel great, and the sad songs give us words during our sad times. What comes first? The emotion, the thought, a biochemical change, who knows but we all sure know about it when our emotions change like four seasons in one day.
A word, context or event can set off a whole set of emotional responses that make very little sense to us. This is because we all carry a complete repertoire of responses cued by pre-existing scenarios that we have experienced in our past.

Your response to something today could have been learnt many years ago and it may not be doing you any good. Even worse you could be replaying a significant life event over and over again. Scary isn’t it! It makes sense to try and repeat a positive experience but why would we want to repeat negative experiences?

We set ourselves up for positive or negative experiences according to our beliefs. A negative experience in the past creates a belief that we attribute to be true, and depending on its significance we will continue to dwell and potentially manifest time and time again. What we hold to be true in our minds we shall seek to manifest in our day to day lives.

Do you notice any re-occurring themes in your life? Could you be repeating the same pattern over and over again? Relationships is the most obvious area for playing our patterns of learnt behavior but you can also play out series of actions and thoughts that lead to business failure or under performance.

All is not lost, accepting your personal stories and being aware when they begin to manifest is a good first step of living in today. Freedom of mind takes a great degree of personal understanding and patience. Let go of yesterdays you, embrace who you are today in this moment and trust that your choices are in your best interest.

The time poor are the new poor.

Full of self importance, no normal day to day activity is normal when you are time poor… Standing at the check-out, leg fidgeting, already several steps ahead of your body. An accelerated heart beat, you watch meticulously the movements and interactions of the teller and shopper in front of you. If only you had been slightly faster, if only you could do what you do just that little bit faster. You would not be standing here now, waiting, waiting. You must remember to make haste next time you come again.

Perfect interactions make for perfect usage of time. A simple mistake could waste more time, the wrong eftpos card, an incorrect password, all eat away at your lack of time. The time poor drive fast, eat fast, talk fast, or choose not to talk at all. The time poor do not take time to nurture relationships, these things take too much time. The time poor stay focused on the task at hand for how else could they make the impossible possible. To be time poor you have to be more perfect. Can you be more perfect?

Too many of us are time poor, and ironically, the faster we go the less we get done and the less of life we enjoy. If you are time poor it is likely that you have a belief that you need to work hard, and even harder in your head. Why is it that you work so hard in your head? To make money, for self growth, to please your boss, to please yourself, to be good, to be accepted, to be noticed, to be important, to be somebody? How are you going with that? I am willing to bet that someone keeps moving the goal posts and you end up working harder and faster for longer.

Imagine running, rushing, fretting, day after day, week after week for the rest of your life. What would that be like? Looking back from your rocking chair years from now, how would you feel about your life and everything you achieved? Proud, happy, or regretful. You can dress it up anyway you like. Wear the suit, talk on your phone, being busy means more importance, right? NO, the time poor are the new poor! The time poor have more stress, are more prone to illness, carry guilt, and are completely detached from knowing who they really are.

The time rich have a mindset of abundance. They seem to have all the time in the world because they have conditioned their mind to believe that there is enough time to do the things they want to do. The time rich experience life in its entirety.

You need a mindset shift. You need to re-engineer how you think about time. Time is in abundance. The time rich are never rushed, they take their time. They take their time to meet the right people, to get to know them and to create real opportunities. They get more done because their mind is clearer to make better decisions.

You can be rich instantly. Give the greatest gift of yourself to you, your family, friends, colleagues, your community. Give them your time.

Can our leaders keep pace with technology?

The rate of technology change is putting pressure on our organisations. Our managers are faced with a world of consumers who now live and communicate intricately through social media.

Todays managers are not the new generation of tech savvy, internet ready entrepreneurs who dine in the world of web 2.0. Todays managers are the career managers who are a life-time in the making. It takes tens of years for the majority of leaders to reach CEO positions and even longer to brew a good director. Now there are exceptions, but in the majority the web, the tech, the social media probably scares the crap out of a lot of our senior managers. I definitely don’t say this as criticism, the new generations of kiwi’s, younger than me, have seemingly magical technical abilities and Internet savviness way beyond anything I could comprehend.

So what happens to management and governance in New Zealand when technology outpaces the ability of our leaders to keep up? I expect that a correction is on its way at some point. It may already be happening. Those organisations that allow younger leaders to reach CEO, governance and positions of influence sooner than their competitors will take a new advantage in this brave new world. These leaders will not replace the old guard or the old boys network. Organisations will always need a wise experienced head at the helm, regardless of age. More so, I think tomorrows leaders, out of sheer necessity to keep up with technology, will have a better chance of being heard earlier than ever before.

So senior managers, keep a close eye on the company intern, they may be just one more tweet away from chairman of the board!

Automate Me

Autopilots check your seat belts, buckle yourself in its time to fly. Do you live life fast, do you finish other peoples sentences? Do hours blur into days into weeks. Is your life on auto pilot?

Its easy to switch into auto, when a great deal of activities and experiences throughout a day also occurred the day before and the day before that. Its like your very own ground hog day over and over and over again, day after day, week after week and then there is a blip. Some people call it the weekend. Others call it an inconvenience. Who can help it? Wake up, have the same shower, eat the same breakfast, watch the same breakfast show, drive the same route to work, check your emails, answer the phone, retire.

Im not serious right, do people really live like this? They definitely do. If you are on auto most of the day then you are probably not stopping to smell the roses, in fact you probably wish the roses weren’t there because at some point they are going to need to be trimmed and that will disrupt your work routine. You probably started off excited about work, motivated to perform, to do what it takes to reach your goals. This motivation turned from a passion into an obsession ultimately to become a burden. Does this sound like you? Are you one more setback away from burn out?

When the everyday becomes mundane; when you feel tired continuously even with a normal routine, when you cant relax, cant let go, you are stressed out, its time for a break in the weather. What you need is a way out.

Cue your brain and scary voice “there is no way out, there are bills to pay, my job needs me, my organisation needs me, my boss needs me, I am doing this for my family, who else will pay the bills, got to feed the kids, got to get just one more project finished” etc etc etc and on and on…

Listen to this voice and acknowledge it exists, of course these are real concerns, they deserve acknowledgement. Thank your brain for being so considerate of your needs. Now choose to pay real attention to thoughts that are actually helpful. Ok so if you are on auto pilot then paying attention isn’t one of your top skills at the moment. But work with me here.

The world will not wait for you to complete your obsession. Actually the world will start to show you reasons for why your obsession is no good for you. You feel crap, your spouse becomes angry, you don’t take holidays, you get sick easy and generally you don’t enjoy life. All in all, auto sucks!

Return to who you were before the passion became an obsession. Put yourself in experiences that have nothing to do with your routines. Feel again, one sensory experience at a time. Take back every inch of your life one moment at a time. You may not wake up tomorrow as the life of the party, you may not marvel in the stars or gaze lazily for hours at the beauty of life but you may smile more often.

Now forget about your long term goals, forget about your obsessive drive whatever it may be. Live for the day and only this day. This is your day right now. It is going to be unique to you. You can choose right now how you are going to experience it. It is within your power to choose how you will react to every experience life will deliver to you on this day.

Right now do something different, from the moment you get up to the moment you go to bed. Get up on the other side, have a cold shower, eat something different, drive a new way to work. Don’t check your email till later, take the time to wish everyone you meet a great day. Try it out, check it out, slow it down, time is in abundance, time is at your disposal. You are in control, its time to grab the wheel, take the stick, reach over, gently, gently, now turn off auto.

I will do anything to get you to fly dunedin!!

In the right place at the right time, somehow I ended up in a promotional video for the new FlyDunedin.com website developed by my company Myth Website Design. Watch the full video here…

What is Fly Dunedin? Visit the FlyDunedin.com website, or get more information about the development and launch party.

Money, keep it, twist it, and give it away

Say that the money you earn was water and it flowed from the mountains on its way to the sea. There is the mountain water which is either a roaring river, a stream or a trickle and it stops momentarily at a lake, pond, or puddle before turning into the sea bound roaring river, stream or trickle again. Now the flowing mountain water is your income, the lake, pond or puddle the money you keep and the sea bound water are your expenses. Your goal is to increase the mountain water, expand the lake and stem the sea bound water. All right so this is crap analogy but you get the picture. Talking about money can be very boring so we need a bit of a warm up period.

The point is, what’s more important than how much money you earn is how much money you keep! The world is determined to tempt you into a position of balancing the money you earn and the money you spend. Its a cruel way of keeping us all in a position of financial imprisonment. For example, as your income increasing your ability to purchase increases and there is always an advertised offer masterfully crafted to satisfy the interests of your new found income and status. The majority of us gain skills and wisdom sufficient enough to increase the mountain water, i.e to increase our income. The irony is that as we do we are immediately faced with a whole new set of expense propositions. There are simply many more people and vast resources committed to the goal of making us spend our money. How many people or resources do you know out there helping you to keep and expand the money you have earned? Probably not many.

The end result is that the earnings to spending ratio stays the same regardless of how much money you earn because your mind tells you, hey as long as I don’t spend more than I earn I should be ok. So I can afford the big screen tv, the boat, the use it once a year batch, and the list goes on and on. Ever aimed to arrive somewhere by a certain time, yep your have got it you probably arrived right on time or later than the target time, not early. Its the same with money, when you aim to balance out income and spending we more often than not spend more than we should have.

The reality is that as you get older the scale of this little financial game is increasing, yes the stakes are getting higher buddy. The buy in is going up, the pay back is greater and so is the loss. The house costs, the kids have to be fed and so on. There is nothing left right? It gets harder and harder to break the cycle.

You need to take control before you are locked into the big little life of a balanced financial ratio because this means you are always on the brink of imminent financial ruin. You do not want a balanced financial ratio where income equals costs.

You have been fooled into believing that you should settle for financial survival. Where this whole things collapses is the moment the income pauses or stops. A shuddering thought right. How long could you last? Now the more money you keep the longer you can live in your current lifestyle without the income stream. Perhaps if you are brilliant this would last forever. This is the place where you need to be in your life.

Once you have determined a way to pay yourself first and keep some of the money you earn you need to either store it or transform it. Remember in a previous article that I talked about how money isn’t real? Well this is where it gets really interesting because you can turn the concept of money into something else, something completely different. Because you have kept the money for you, its yours! You control it, you can do whatever you want with it. It is not intended for rent, the mortgage, food whatever. Its yours to put it to work. Twist it, transform it, give it away, turn it into businesses, property, or shares. Transform money into whatever has measurable value, create an ability to produce more value, and make sure you have enough control to transform it back into money again should you need it.

Most of all live well and live now. :)

Detach your dreams from your dollars

Forget everything you know about Money! Its not real, it doesnt exist. Us kiwi’s know that more than most as eftpos has certainly reduced the tangibility of a transaction. Money, Money Money, its not real, it doesnt exist. Ok I am repeating myself now, but I really want to make sure that what I am saying to you is sinking in. We dont need money, we cant eat it, we cant live in it, we cant holiday in it. Ok you get the picture. Money is but a concept. An item for exchange, an idea for status, a method to judge ability to complete action. Then why do so many people seek it out. Why do we want more of this stuff and for what purpose?

Well Im thinking that we have all been trained, like mice in a maze, and pigeons for food, we have been sold the ideal that if we can get money everything we have ever dreamed will come true. This is perhaps the greatest lie you have ever been told, and I am afraid this lie is being told everyday on television, in schools and between parents and their children.

Everything you ever wanted can come true and it doesn’t take a cent. You do not need to sell your soul for your dreams, you don’t need to be another sell out in this world. What you believe in can be stronger than any dollar. Detach your dreams from your dollars! Throwing more money at something wont create a solution or solve the problem. Your mind, your creative genius, your time, your ability to interact with others, your values, beliefs, none of these things have ever had anything to do with money. This is why a millionaire can lose a fortune and get it back the next day. This is why someone on minimum wage can win lotto, be instantly rich and live terribly or lose it all.

STOP chasing money! STOP worshiping money, forget the pay check. Now focus all of your efforts back to you, thats right, if you want to live a better life you are going to focus on making you a better person. Start by setting strong standards for your life, say to yourself “In my life I will stand for these values.” In my life “I will live this way regardless of circumstances.” In your life you are time rich! You have all the time in the world to do the things that are important to you. You spend this time with the people that you love, doing the things you love to do. You accept that there are tough times and these are faced with strong people, people that will stand along side you, in mutual support.

Money is an illusion that clouds your mind, money is the distraction that teases your focus away from what’s really important. Work hard to follow your passion, try and make yourself a little bit better everyday. Educate yourself, commit to a life of trying to help others.

Now if you are reading this without a cent in your pocket, perhaps you have lost it all and all this is a bit hard to swallow. After all its hard to be told that money isn’t important when you can barely clothe or feed yourself. Perhaps you know better than anyone that the necessities of life come with a cost, and perhaps you also know better than most, that “living well” doesn’t cost a cent.