CategoryInternet Marketing

Internet marketing secrets, episode 1


Welcome to the first instalment of Internet Marketing Secrets. I hope you find something of value. Secret 1, Know what you want Internet Marketers generally use the word, “conversion” to refer to the successful transition of website visitor to purchaser, customer or some other outcome desired by the website manager. Websites that deliver results have a very good conversion rate (total completions...

Google changes the rules of the game


While there are many speculations regarding the exact changes that have been made to the Google search engine, many New Zealand small businesses are feeling the effects. Websites that were formally in top search positions have now almost disappeared altogether. Many website owners may also notice that their website listing has been replaced by government and directory websites. Although there are...