In the case of an Apple launch, the consumer wants to gets caught up in something bigger than themselves. This creates urgency around purchase proximity to release. To buy into the Apple brand culture is to follow a doctrine of values of continuous improvement, sexy innovation, to have the newest and the best. This obviously works in Apples and the distributors favor in terms of fueling even more...
Understanding market segmentation and how to apply it to your business
Segmentation is a pretty big word that often puts people off. A simple way to understand market segmentation is to acknowledge the grouping of consumers with similar needs. You can then use these groups to understand differences in purchasing behavior. A business should try to understand consumer needs, focusing its resources on opportunities that match its capabilities. In that way you are...
The simple market – a simple analogy for understanding marketing
There once was a market, a place where buyers could go to purchase from sellers. Each seller has a stall in the market and is selling only one product. Each stall has a unique name or uses the name of the stall owner. Buyers arrive and select a stall to purchase their products. They make their decision to buy based on two factors, one is the popularity of the stall or its owner, and the other is...
Are you ready for a relationship?
Customer Retention is an essential compenent of business success If your in business your in the business of building relationships. What makes or breaks a business, is the quality of your customer relationships. If you want to be in business for any decent length of time, the moment the customer purchases your product or service you make a commitment to satisfy their needs and wants for as long...
Differentiation: the key to overcoming price availability
Okay, so the consumer has instant access to your competitor’s prices, what can you do if you don’t have a cost advantage? Using the Internet, the consumer has an ability to compare almost instantaneously what you and your competitors offer. While this may seem like a problem, this instant access to information can also be used to your advantage. The consumer also compares product features and...
5 strategies that deliver maximum value for your customers
Imagine if you could add more value to your clients business than any other company. If you can do this you will become an essential extension of your client’s business. Here are five ways to add more value. 1. Respond quickly to requests Requests come in many forms; they can be emails, phone calls, fax’s, and letters. They can be communications from current clients, potential clients or partners...
Hype it up!
People don’t buy ordinary they buy the hype. Hype is the icing on the cake, it is the reason customers pay more for products which essentially do the same thing. Your customers are bombarded with hype everyday. The moment they wake up they hear advertising on the radio, in the newspaper at breakfast, on the way to work. So what has happened is that people are becoming especially sensitive and...
Marketing and the differences between men & women
Does your business target both men and women? While the marketing process is the same, the creative and tactical execution is fundamentally influenced by an understanding and appreciation for their differences. Each gender encapsulates a unique story and a lifetime, full of significant moments of joy and sorrow. Today these stories are converging, women want more of what men want, great friends...
Learning about marketing
If you are committed to spending consistently with media providers like radio stations and newspapers then you should put thought into adding value and consistency through an ongoing advertising campaign. Marketing communications can be made more effective by coordinated advertisements that buy perceptual space in the mind of your consumer. You need to be careful not to over complicate your...
Marketing in a small business
Introduction Planning your marketing helps you to create consistency and more effective advertising. A marketing orientation effects your whole organization and provides strategies for growing customer value and profitability. There are several different approaches to marketing in a small business: Lacking Resources The small business often does not have the capital or expertise to be proactive...