Who should be paying the professional content providers? News media players know they have to be online, generations are abandoning traditional papers by the thousands. So traditionally this means abandoning the subscription mindset and this income channel. Ironically cruel is the delay in online advertisers jumping on board. Naturally this process is occurring gradually. Thankfully, distribution...
For years people said “knowledge is power”, and they were probably right. Knowledge and information used to be reserved for a special few. Then came the internet and for many years access to knowledge was indeed power. We all marveled at how much information was available and how much more was on the way. Today even access to knowledge is not enough, there is simply far too much of it...
The search engine approach is fundamentally driven by matching up a set of search keywords to keyword content contained in website pages. During this part of the search process the search engine will produce a number of website pages to present to the user in a results list. If you want to be considered in the list of website pages to be presented, your website page must contain in the page...
When you walk into a retail store you experience the quality of the surroundings, the service level of the staff and the quality of the product. An online store is a vastly different experience for consumers. As a website owner you need to replicate the items that are critical to a successful sale offline and combine these with what works in an Internet Store. It is difficult to develop an online...
Choosing you Domain Name Choosing your domain name is a pretty important marketing decision, because the domain name that you choose will act as your brand online. This is what the consumer will associate with your online presence; this is what they will use to remember you exist online. The following article is a no nonsense summary of how to choose a domain name. Rule Number 1, Forget the Gaps...
Email is a cost effective way to communicate with customers. It could be a product announcement, opportunity, news or knowledge. Whatever you have to say, you need to ensure that you follow a few basic procedures so that your email recipients have a positive experience. How often will we email our customers? An email newsletter will be best suited monthly. A good period of time relevant to...
The business to business market has probably the most to gain from using the Internet in international interactions. A potential international client has limited access to information about your organization from alternative sources. A professional online offering can facilitate stronger sales opportunities. Unfortunately, many firms utilize one website for all of their needs, combining...
Welcome to the second installment of Internet Marketing Secrets. As you know, the internet is an evolving thing. There are website owners and managers just like you throughout the world. They each have one thing on their mind. Guess what that is, yes its no secret; they want the number one spot on Google for your top search phrases. So what are you going to do about it? Well in this second...
The Internet has become the definitive way for tourism providers to interact and transact with the consumer market. The discerning traveler can now search, build an intenaray, and book accommodation and activities for their holiday online. The challenge is how to be competitive using the online medium. You need to be able to reach you potential customers and get exposure in relevant search...
Most business owners have now realized that the Internet is the searching and evaluating tool of choice of the younger generation. To reach this market they must develop a stronger internet presence. Many small businesses have made the first step and put some information on the Internet hoping that they will reach Internet users. However, it is common for this information to be left, and become...