I was really impressed when the Iphone brought in multitasking support but it makes me wonder how many people walk around with too many tasks going at once in their head. I often take a moment to stop and shut down the applicaitons running on the phone. It feels good for some reason to get them to stop. One at a time I click through and turn them off. I know they can probably continue to run in the background but something tells me that its good to clear the deck every once a while. Perhaps our brains are a little bit like the iphone with all these thoughts, tasks and agendas ticking away in the background, taking up processing space and...
Advertising our Cities… this is what attract...
posted by Hayden Breese
Humans can be simple creatures, we love to generalize and place things into boxes. It makes it much easier to understand our world. While someone may have diverse and complex interests we define people by their role in society. Fred is a plumber, John is a lawyer, everyone has a role to fulfill. City identity is similar. Consumers like to generalize about locations. It seems to me of late that storytellers prefer to have audiences daydream about romance or mysterious discoveries. Marketing cities has therefore become less about the Single Minded Proposition and more about what happens to you when you get there. In advertising it seems to...
Work is not work, wo...
posted by Hayden Breese
Work, well that’s what we call it. It isn’t really what we think it is. Work is an exchange of utility for another. Somewhere in between we get some money and that helps the exchange part run alot smoother or not. Work means we can provide a service to our community in so much that...
All are of this plac...
posted by Hayden Breese
Perhaps it is not pedigree that separates one man from another – a mans success is defined by whether his will is determined by every voice that resides in his head. It is enough to live to a personal standard – to conceive of and seek the accomplishment of challenging goals. To...
Google, your Global Super Brand next door
posted by Hayden Breese
It was once a highly useful search engine sitting at the opposite side of the world. Now Google is a super brand and its reach grows more global and more local every day. Lets face it, Google is way more local and real. Its now setup camp in our back yard whether we like it or not. Today I got a letter from Google and I am sure that tomorrow a Google representative will be knocking at the door. I guess with Globalisation we got Ronald McDonald, so why not a Google on every corner? Oddly, ask an average person on the street and some would tell you that Google “is the internet”. Google wants to replicate the real world on the...
Change requires loss
posted by Hayden Breese
If you are afraid of losing your current way of life you are afraid of change. The mind simplifies and interprets your fear to mean all change both good and bad. Thus your fear of loss blocks transformational change. You must be willing to remove in order to gain.
Saving the news media industry one iPad at a time
posted by Hayden Breese
Who should be paying the professional content providers? News media players know they have to be online, generations are abandoning traditional papers by the thousands. So traditionally this means abandoning the subscription mindset and this income channel. Ironically cruel is the delay in online advertisers jumping on board. Naturally this process is occurring gradually. Thankfully, distribution is cheaper online, no printing presses here or trucking tones of trees throughout the city. But wait consumers themselves are now a threat. Who would have thought that an individuals daily activities would become news in sites like Facebook and...
The Sea breathes
posted by Hayden Breese
The sea drew back as if to take breath. I thought between the roar that I heard a gasp. As waves flowed back towards the horizon, forward moving waves were already lurching towards the beach. Then they hit. At that moment of intense emotion all that was positive in the world collided with a...
My Dogs Memory
posted by Hayden Breese
I knew this dog once, called Jack. He was like any other dog. He would sit steering at you while you ate hoping for a treat to be thrown his way. Jack is a master motivator. He understands basic principles about how to get what he wants. Firstly he must be near the opportunity. Where the food...
Ants in my kettle
posted by Hayden Breese
Most of us go about our lives drinking cups of tea without a care in the world. It often pays to stop and check the quality of the beliefs in which we base our routines. What I mean is, it pays to check the kettle every once in while. My Nana enjoyed a beautiful cup of tea several times a day....
New is better than p...
posted by Hayden Breese
In the case of an Apple launch, the consumer wants to gets caught up in something bigger than themselves. This creates urgency around purchase proximity to release. To buy into the Apple brand culture is to follow a doctrine of values of continuous improvement, sexy innovation, to have the...
The Digital Evolutio...
posted by Hayden Breese
Imagine a world where paper is digital. This electronic paper is as thin as paper, flexible, wraps, folds, rolls, looks more or less like paper, but is far more technically advanced. We pick up the morning paper from the grocer along with a coffee. The single sheet of digital paper is as...