A brand tells a story about your company. When creating that story put yourself in the position of the customer, think about what you would like your customers to think of when they hear your name or see your logo. You should also be developing a set of values with a brand story that elicit particular feelings. One way of developing these values is by working back from the unique benefits that...
What does it take to start from scratch and still be operating in five years time. I love listening to the latest business experts and promotions. It seems the ultimate answer to succeeding in New Zealand through business changes every year. Without doubt the latest catchphrase used by government and business authorities is “innovation”. Be innovative. Do things differently, try new ways to...
Gather the best people and get them involved. You need to get answers from qualified people. Share and make your goal a win for many. If you vision is great then there will be plenty of reward to go round. Make your vision great, if it doesn’t inspire you then it’s not worth doing. If it doesn’t inspire you it won’t inspire anyone else. Consider doubt logically. Deal with it appropriately and...
Choosing you Domain Name Choosing your domain name is a pretty important marketing decision, because the domain name that you choose will act as your brand online. This is what the consumer will associate with your online presence; this is what they will use to remember you exist online. The following article is a no nonsense summary of how to choose a domain name. Rule Number 1, Forget the Gaps...
The challenge for a web entrepreneur is essentially to do with scope and refinement. It is extremely attractive to leap into web development when you are excited about the potential of an idea. Usually I would say take that rare energy and excitement and full steam ahead, but in this case it is important to stop and make a few decisions before progressing any type of idea into development work...
Okay, so the consumer has instant access to your competitor’s prices, what can you do if you don’t have a cost advantage? Using the Internet, the consumer has an ability to compare almost instantaneously what you and your competitors offer. While this may seem like a problem, this instant access to information can also be used to your advantage. The consumer also compares product features and...
Is the Internet a good learning tool? Arguably web developers are just beginning to grasp the concept of compelling interactivity and they are definitely not teachers. From a development perspective, there is a critical need for teachers to be involved in deployment of an e-learning project right from the outset. With many web design firms cost cutting and downsizing many specialist roles have...
Email is a cost effective way to communicate with customers. It could be a product announcement, opportunity, news or knowledge. Whatever you have to say, you need to ensure that you follow a few basic procedures so that your email recipients have a positive experience. How often will we email our customers? An email newsletter will be best suited monthly. A good period of time relevant to...
Imagine if you could add more value to your clients business than any other company. If you can do this you will become an essential extension of your client’s business. Here are five ways to add more value. 1. Respond quickly to requests Requests come in many forms; they can be emails, phone calls, fax’s, and letters. They can be communications from current clients, potential clients or partners...
It’s easy to get tricked into thinking that the more types of services or products that you provide your customers the better off financially you will be. The more products that you offer your existing client base the more opportunities for making a sale, yes. But we believe that there are some major pitfalls you need to be aware of. First of all, take this scenario, you are a leading accounting...