Visitors demand more visual impact from websites these days. As a marketing manager or internet marketer you should be considering the real viability of using flash based communications in your companies’ website.
In the old days flash was seen as too heavy for the average user and many web developers would tell clients that they should stay clear from it. However, it should always be remembered, if your website is a business site focused on other business users, its very unlikely that they are running their business on a slow 56k modem. The other counter argument against flash was the search engine implications. You can get around this by developing a complete html based site as a compliment to a flash only site or you can compromise by using flash and text based information in an html document.
Now with the growth of greater bandwidth and sensible flash development, a flash based website can make a real visual impact on visitors.
So why use flash? Flash provides the website developer with television like story telling opportunities while also adding the advantage of interactivity. It can make your website or business stand out from your competitors, giving you the edge online and a point of difference. It is great for integrating your online communications with your offline campaigns and can make a bold brand statement. So ask your developer about using flash it could be a really great addition to your website.
