There are different kinds of business people in the world, those that know that they need a website and get it done quickly, and those that understand a website is a powerful business machine.
If your business relies upon being found by customers, then getting found on the Internet has to be the number one priority for you. The Internet is the easiest way for customers to search for goods and services. Potential customers need to find you and consider your business the better alternative than your competitors. So fact one, you need to be on the Internet, we all understand that. Fact number two, you need to have a website at a decent standard of quality in order for it to do you any good.
A website will be the most affordable value for money advertising investment you will ever make. You do get what you pay for, there are standards in the industry and if your website is designed so cheaply that it does not conform to these standards then you will harm your business in the form of poor search engine results and lost customers. The alternative is that you pay a fair price to commission a website machine that is designed by marketing experts solely for the purpose of making you money.
This is the difference between someone who needs a website and gets it done quick and cheap and those people who understand to get something good you have to do it well.
Your website marketing team will help you to refine and fine tune until you have a machine that exceeds the objectives you have set out for it. The beauty of this is that once designed and built you will reap the benefits over and over again.