AuthorHayden Breese

Growing Taekwon-Do in the South Island

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The key to growth in a learning organization is the up-skilling of both those people responsible for the facilitation of learning and those people responsible for growing learning organizations. As a growing cell is an active cell, a cell standing still is already beginning a process of decline. If it has the quality and environment to do so, a virus will grow and continue to replicate itself...

The search engine approach

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The search engine approach is fundamentally driven by matching up a set of search keywords to keyword content contained in website pages. During this part of the search process the search engine will produce a number of website pages to present to the user in a results list. If you want to be considered in the list of website pages to be presented, your website page must contain in the page...

How to write text for your website

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What key points do you need to get across? Often a business will have a compelling proposition that defines its brand. This may be matched to a key advantage that the business has in the marketplace. What’s your key advantage? For example, our company creates custom designs and databases for websites. We are also at a size where we have specialist people working in areas of Internet...

How to maximize your online sales

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When you walk into a retail store you experience the quality of the surroundings, the service level of the staff and the quality of the product. An online store is a vastly different experience for consumers. As a website owner you need to replicate the items that are critical to a successful sale offline and combine these with what works in an Internet Store. It is difficult to develop an online...

Selling online…will it sell?

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So you’re thinking about selling on the Internet. You talk to friends and business associates and they all agree that it would be the next logical step for the business. However, will that new revenue stream become a revenue stream? Many businesses get online to discover that making a sale over the Internet is like finding water in a desert. If you are blessed with a product that everyone...

Smart design

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If your search engine rankings are important to you then you need to read this. You can save yourself a lot of sleepless nights by talking to an Internet marketing professional before and during the development stage of your website. Many of the ranking and performance issues website owners face, have been derived from websites with poor search engine design. I suppose some of the readers out...

The simple market – a simple analogy for understanding marketing

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There once was a market, a place where buyers could go to purchase from sellers. Each seller has a stall in the market and is selling only one product. Each stall has a unique name or uses the name of the stall owner. Buyers arrive and select a stall to purchase their products. They make their decision to buy based on two factors, one is the popularity of the stall or its owner, and the other is...

How to accept credit card payments on your website

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Online credit card orders could be the missing link in building your Internet nirvana, but how do you go about setting the system up and what are the best options? 1. Establish a merchant account with your bank In order to process credit card orders you will need a merchant account with your bank. They charge you a setup fee, there will be a network fee and they put you on a plan that is a...

Are you ready for a relationship?

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Customer Retention is an essential compenent of business success If your in business your in the business of building relationships. What makes or breaks a business, is the quality of your customer relationships. If you want to be in business for any decent length of time, the moment the customer purchases your product or service you make a commitment to satisfy their needs and wants for as long...

A research insight improves website design

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The quality of your Website design effects the number of visitors attracted to your site and whether they take action on the propositions available to them once there. A research study by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools found some interesting results in regard to homepage layout. Here is a quick summary of what they found. The eyes fixed...

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