If your business was a machine, the defining moment of success would be the moment that the machine could continue to operate effectively on its own without your maintenance. Every component was empowered with the resources and the will to continue its purpose according to the vision of the grand purpose. Every autonomous function is created with self sustainability in mind and the awareness of...
There is a lot of talk from governments about businesses expanding to become exporters. There are many business people with a massive interest in growth. Scale and perspective are critical elements to business growth. We need to identify those business owners with the will to change. We will save a massive amount of time and resources by communicating directly to the people with the most leverage...
Imagine if we could focus a large proportion of our time and efforts into those activities that once completed have a lasting positive impact on our lives and the lives of others. Consider what you could achieve if you dedicated yourself to the building blocks of adding value. In our personal and business lives we create structure and routines that can serve or burden us. Our esteem and our...
Dunedin, New Zealand is a fantastic place to live and work. While it is very saddening to see some large employers reducing jobs in Dunedin, I feel that this is a place of opportunity…. Dunedin has a small and fast moving marketplace In Dunedin excellence is recognized and rewarded quickly. There is less room for inferiority and wastage because the market is too small to support this. Those...
A company brand is an idealized representation of self. Physically in its simplest form a brand is best defined by its logo. A brand story is depicted by images and words that imply personality and values.
Beyond this brands start to get confusing. For example, we could consider the people, buildings and almost every aspect of consumer interaction a part of the brand experience.
The founding symbol of pride, the one constant, the Carisbrook legacy is almost lost. Few challenged the slide remarks from northern media about the quality of the stadium. At what point did we start listening and at what point did their opinions begin to matter. Teams would come and go, great players have been written in history, all shared the legend of Carisbrook. But no more. I am not saying...
Is your personal and working lifestyle sustainable or are your using a resources faster than you can produce them? Do you often feel tired and burnt out? Many of us are doing too much and expecting too much and too soon. Setup and live your life in profit Sometimes it seems we cannot break even. By the time we work, look after our families, exercise, pursue hobbies and time with friends...
I have been thinking about this concept I call “Time Inflation.” Has anyone else noticed that it seems to take more and more time to do exactly the same thing. I am sure this is related to how busy our lives have become. If we look at inflation in regards to how we think about money, it relates to the value attributed to an item increasing even though there has been no further value...
I have written a range of website and internet marketing articles over the years. I hope to have these available on this website within the next few days. In the mean time you can find the articles on my company website
Effective websites start with a clear purpose in mind and are designed to deliver on a small range of key objectives. Communications are focused according to a unique selling proposition and are derived seamlessly from existing branding. The website design is clean and easy to navigate. Everything is user focused, meaningful, and designed to deliver maximum value for the consumer. It seems there...