Forget everything you know about Money! Its not real, it doesnt exist. Us kiwi’s know that more than most as eftpos has certainly reduced the tangibility of a transaction. Money, Money Money, its not real, it doesnt exist. Ok I am repeating myself now, but I really want to make sure that what I am saying to you is sinking in. We dont need money, we cant eat it, we cant live in it, we cant...
I bet you have tried your hand at a few different jobs or business ventures over your life time. I would be willing to place a bet that the closer the activity is aligned with your primary talents the greater the level of personal fulfillment you received and further financial success. We thrive when we breathe life into expressing what we value the most. What do you value? Some of us are blessed...
Recently a new marketing campaign was launched to promote my beautiful city of Dunedin, New Zealand. The campaign slogan “The Dunedin Difference” was set and utilized in the form of a website and passport to activities and vendors. The “Dunedin Difference” is one of those “lets get away with saying nothing at all statements”. At least if we are going to avoid...
I was steering out from the beach at the sea and thinking this is real life, nature at its best. The sheer force of the sea was spectacular and about as far from being influenced by me as possible. That’s when I thought what we cannot control we alienate, I didn’t pay it any further attention, why should I it was too powerful for me. We create worlds within worlds because as a species we have...
What came first, the chicken or the egg? It seems this puzzle applies to most things. None more so than health and fitness. When you are eating like crap, feeling like crap and thinking crap you are getting a lot of crap. In fact, your food is like the chicken and your thoughts like the egg or whatever order you feel the chicken and egg should be. We feed a continuous health cycle with positive...
It seems to be quite a challenge that lies ahead. The job summit idea raises some interesting consideration about what what can be done to assist the businesses that make up the economy to survive and retain jobs. Here is a few thoughts about how I would approach it structurally. Firstly, I would define the various levels of the economic environment that we need to assist. After all if...
Webstock 09 was a real eye opener. The web is a mature 2.0, or maybe 2.0.1 and anyone with half a computer can post their photos, twitter their life away, and network with friends to their hearts content. The question on everyones lips, where is it all heading? The answer is “no one really knows.” The best guess is that every thing will be more connected and I am not just talking...
There are different kinds of business people in the world, those that know that they need a website and get it done quickly, and those that understand a website is a powerful business machine. If your business relies upon being found by customers, then getting found on the Internet has to be the number one priority for you. The Internet is the easiest way for customers to search for goods and...
Often you hear people talking impressively about websites with 30,000 hits a month. Sounds like a lot doesn’t it, but is it? In order to get an idea about how your website and others are actually performing statistically and make judgments based on this information, you need a grasp on what the different terms such as hits and visitors actually mean. Let’s just keep things simple today by just...
Segmentation is a pretty big word that often puts people off. A simple way to understand market segmentation is to acknowledge the grouping of consumers with similar needs. You can then use these groups to understand differences in purchasing behavior. A business should try to understand consumer needs, focusing its resources on opportunities that match its capabilities. In that way you are...